Kelly Kashmer

Founder / Executive Director
Kelly Kashmer is the founder and Executive Director of NothingPink, a nonprofit organization whose mission is to increase awareness of hereditary breast and ovarian cancers and provide personalized support for individuals at high risk. Kelly formed the organization following a positive cancer diagnosis only two weeks after a BRCA2 positive result. After finishing chemotherapy and 11 surgeries, Kelly formed the 501(c)3 organization in order to make a difference in the lives of women in her community. From that moment forward, she has served as founder and Executive Director to increase awareness of hereditary breast and ovarian cancers and provide personalized support for individuals at high risk.


The Board of Directors

Carrie Williams

Secretary and Support Director

Loving wife and mother to two active boys, she holds a strong passion for NothingPink. After losing her mother to breast cancer at a young age, then finding out she had the BRCA2 gene mutation, Carrie was ready to take more action to reduce her risk of breast and ovarian cancer with preventative surgeries. Carrie leads our NothingPink Support efforts by leading the support meeting, sending care packages for those in treatment or facing surgery and is ready to support your next steps in the BRCA journey.

Kim Hedrick

Assistant Secretary and Community Outreach

Kim Hedrick started her career as a Registered Dietitian and worked closely with cancer patients as well teaching ways to prevent cancer in individuals who were at risk. She continued her career in the pharmaceutical industry before she took a break to raise her 3 children and support her husbands career. Having several family members affected by cancer this has always been an area that Kim has felt passionate about and she is thrilled to be part of the NothingPink organization and support the efforts of the organization.

Meredith L. Strosser

Director of Finance

Meredith Strosser, founder and managing partner of Strosser Wealth Management, is an independent financial advisor through affiliation with LPL Financial. She comes to NothingPink with 14 years of financial experience, 9 of which licensed. Meredith is a member of the York County Chamber of Commerce, and a member of the Duquesne Alumni Leadership Board. When not working, you will most likely see Meredith outdoors, listening to live music, and spending time with family, friends, and her three dogs Sumo, Sophia, and Kona.

Meredith is committed to advancing NothingPink’s mission to promote awareness and accessibility of genetic testing for breast and ovarian cancers.

Lisa Heitzmann

Lisa is a wife, mom of two boys, and mortgage industry veteran of 28 years.  Currently working from home for Xome Holdings Inc., located in Dallas, TX, she leads risk, marketing, and strategic initiatives. She is currently leading a company wide cultural transformation and recently launched a Diversity and Inclusion program.  Lisa is passionate about helping others and serves regularly with Samaritan’s Feet, Kings and Queens International and Cookies for Kids Cancer.

Nothing Pink has always been close to her heart since the first time she attended a Croquet and Cocktails event and she felt compelled to act on behalf of women like Kelly who have faced a reality that could belong to every woman but especially one with a high risk for the BRCA gene like herself.  She is thrilled to be a part of reaching, educating and supporting more women in their courageous quest for answers and in some cases treatment and recovery.

Advisory Board

Lisa Payne

At Large

Lisa Payne joins NothingPink with tons of enthusiasm! She is excited to help plan local events and to get the community involved in raising awareness for genetic testing. Passionate about helping others, Lisa started her career as a Special Education Teacher in Baltimore. She is currently a stay at home mom to three young children. Lisa recently served on the Capital Campaign Committee for the Fort Mill Care Center, which was successful in raising funds to purchase and remodel their new facility. Lisa is looking forward to helping to fulfill the mission of NothingPink.

Krystal Person

Political Outreach

Krystal Person grew up in Columbia, SC and graduated from Wofford College.  Krystal has worked in Healthcare & HR software for over 14 years.  Aside from work and raising her 3 small daughters, she has always wanted to make a difference in the lives of others.

Shannon Routh

Teal Divas

Shannon Routh is a survivor of clear cell ovarian cancer; diagnosed at 32 years old. In 2010, while active in treatment, she created a nonprofit called Teal Diva.  The mission of Teal Diva is to celebrate life, honor memories, empower women, educate the community and fund diagnostic research specific to ovarian and other gynecologic cancers. Our purpose is to encourage women to celebrate life. We advocate for young women and focus on life after cancer for survivors of any age.  As unbelievable as it is, there is currently not an accurate screening test for ovarian cancer.  We are committed to making a difference. The initial goal of Teal Diva was for Shannon to meet one person who had a similar story as hers. Since its creation, she has had the opportunity to meet many young women affected by this disease.

Sara M Elrefai, MD FACMG

Clinical Geneticist

Sara M Elrefai, MD FACMG is a clinical geneticist currently working at Levine Cancer Institute as Medical Director of LCI genetics. She competed a combined Internal Medicine and Pediatrics residency program through Wright State University (Dayton, OH). She later worked as an Assistant Professor with that same program. Dr. Elrefai returned to training to complete a fellowship in clinical genetics at Henry Ford Health Systems (Detroit, MI). She worked at University of North Carolina, Chapel Hill in the department of pediatric genetics as Associate Professor prior to moving to Charlotte.

Lynn Erdman, MN, RN, FAAN

Carolinas Breast Friends

With over 25 years in the hospital setting and 14 years in the healthcare and nonprofit sectors, Erdman is a highly skilled national healthcare leader and nurse. Erdman held key senior national leadership positions with four global health organizations: the American Cancer Society, Susan G. Komen, the American College of Surgeons and the Association of Women’s Health, Obstetric and Neonatal Nurses where she served as CEO. Erdman has also served in top leadership positions with several hospitals and healthcare systems including Carolinas HealthCare System and Novant Health.  

Erdman has written numerous articles in nursing and medical journals.  She has also received numerous awards and honors including being named Distinguished Alumni for the University of North Carolina at Greensboro in 2017.  She is a Fellow in the prestigious American Academy of Nursing. Erdman currently serves on the Board of Advisors for the Duke University School of Nursing and she serves on the Board of Trustees for William Peace University.  

In 2018 Erdman returned to her native Charlotte, NC to lead Carolina Breast Friends, Inc., the “Pink House” providing support, education and resources for men and women living with breast cancer.  

Administrative Directors

Sarah Schaaf

Social Media Director

Sarah is a Christ-follower, wife, and mom of 2 girls. Sarah was first introduced to the cancer world when her mom was diagnosed with ovarian cancer in 2014. In watching her mother battle cancer with unwavering hope in Christ, Sarah has been inspired to help others walk through similar circumstances with hope. Sarah currently serves as Social Media Director where she enjoys sharing useful information and encouraging messages to help fulfill the mission of NothingPink.

Heather Smith

Prayer and Support Director

Heather is a wife, mother of 2 active boys, and preschool teacher. She is passionate about educating women about genetic testing and breast cancer awareness because of a history of breast cancer in her family. Heather’s sister is currently battling Stage 4 metastatic breast cancer. She believes that genetic testing and awareness of the risk factors of breast cancer is key to the prevention and detection of the disease.  Heather is excited to join NothingPink and provide support through prayer and care for women in all phases of breast cancer detection and recovery as well as the other NothingPink volunteers.