Kelly Kashmer

Founder / Executive Director
Kelly Kashmer is the founder and Executive Director of NothingPink, a nonprofit organization whose mission is to increase awareness of hereditary breast and ovarian cancers and provide personalized support for individuals at high risk. Kelly formed the organization following a positive cancer diagnosis only two weeks after a BRCA2 positive result. After finishing chemotherapy and 11 surgeries, Kelly formed the 501(c)3 organization in order to make a difference in the lives of women in her community. From that moment forward, she has served as founder and Executive Director to increase awareness of hereditary breast and ovarian cancers and provide personalized support for individuals at high risk.


The Board of Directors

Kassy Archer

Program Coordinator

Kassy‘s passion and heartbeat has always been for people and their stories.    From event attendee, to support group member during her own prophylactic mastectomy, to volunteer, Kassy has experienced many facets of the Nothing Pink organization and is committed to helping women navigate and advocate for their own health.  In this new role, she’ll be collaborating with Executive Director Kelly Kashmer to continue to deliver personalized financial, emotional, and social support along with community outreach to create awareness and educate about Nothing Pink. Kassy is a graduate of Purdue University and began her career in disability case management and later transitioned into human resources. After staying home and raising her two girls for the last decade, she now joins Nothing Pink as Program Coordinator.

Carrie Williams

Secretary and Support Director

Loving wife and mother to two active boys, she holds a strong passion for NothingPink. After losing her mother to breast cancer at a young age, then finding out she had the BRCA2 gene mutation, Carrie was ready to take more action to reduce her risk of breast and ovarian cancer with preventative surgeries. Carrie leads our NothingPink Support efforts by leading the support meeting, sending care packages for those in treatment or facing surgery and is ready to support your next steps in the BRCA journey.

Kim Hedrick

Assistant Secretary and Community Outreach

Kim Hedrick started her career as a Registered Dietitian and worked closely with cancer patients as well teaching ways to prevent cancer in individuals who were at risk. She continued her career in the pharmaceutical industry before she took a break to raise her 3 children and support her husbands career. Having several family members affected by cancer this has always been an area that Kim has felt passionate about and she is thrilled to be part of the NothingPink organization and support the efforts of the organization.

Meredith L. Strosser

Director of Finance

Meredith Strosser, founder and managing partner of Strosser Wealth Management, is an independent financial advisor through affiliation with LPL Financial. She comes to NothingPink with 14 years of financial experience, 9 of which licensed. Meredith is a member of the York County Chamber of Commerce, and a member of the Duquesne Alumni Leadership Board. When not working, you will most likely see Meredith outdoors, listening to live music, and spending time with family, friends, and her three dogs Sumo, Sophia, and Kona.

Meredith is committed to advancing NothingPink’s mission to promote awareness and accessibility of genetic testing for breast and ovarian cancers.

Georgia Hermens

Georgia has been in the health insurance field since moving to Charlotte, NC in 1996 after obtaining her degree in Public Relations/Communications. She is currently a Strategic Client Consultant at Blue Cross NC where she supports large companies develop and execute their healthcare strategies. She and her husband have a son and daughter that keep them very busy on and off the athletic fields.

Georgia was diagnosed with breast cancer in the spring of 2017. Even as an advocate for supporting women’s causes, she found herself in uncharted territory with no family history of breast cancer.  Georgia discovered the NothingPink foundation through a friend. Inspired by the foundation’s mission, she began volunteering and attended her first event in 2021.

As an advocate for others, Georgia is excited to support NothingPink and its mission to support the women, men, and families impacted by breast cancer.

Becky Maizy


Becky is a wife and mother to twin girls.  She is the owner of Queen City Accounting Solutions which offers fractional CFO and controller services to small businesses.  A numbers girl at heart focused on empowering organizations with financial data and easing the compliance burden.  Becky has a passion for helping others and serving her community with her accounting background.  When not working, you will find her outside with her family, running at the greenway, or kayaking on the Catawba.  Becky is excited to support the Nothing Pink organization and help to advance its mission to educate and support women on their breast cancer journey.

Advisory Board

Lisa Payne

At Large

Lisa Payne joins NothingPink with tons of enthusiasm! She is excited to help plan local events and to get the community involved in raising awareness for genetic testing. Passionate about helping others, Lisa started her career as a Special Education Teacher in Baltimore. She is currently a stay at home mom to three young children. Lisa recently served on the Capital Campaign Committee for the Fort Mill Care Center, which was successful in raising funds to purchase and remodel their new facility. Lisa is looking forward to helping to fulfill the mission of NothingPink.

Lisa Heitzmann

At Large

Lisa is a wife, mom of two boys, and mortgage industry veteran of 28 years.  Currently working from home for Xome Holdings Inc., located in Dallas, TX, she leads risk, marketing, and strategic initiatives. She is currently leading a company wide cultural transformation and recently launched a Diversity and Inclusion program.  Lisa is passionate about helping others and serves regularly with Samaritan’s Feet, Kings and Queens International and Cookies for Kids Cancer.

Nothing Pink has always been close to her heart since the first time she attended a Croquet and Cocktails event and she felt compelled to act on behalf of women like Kelly who have faced a reality that could belong to every woman but especially one with a high risk for the BRCA gene like herself.  She is thrilled to be a part of reaching, educating and supporting more women in their courageous quest for answers and in some cases treatment and recovery.

Krystal Person

Political Outreach

Krystal Person grew up in Columbia, SC and graduated from Wofford College.  Krystal has worked in Healthcare & HR software for over 14 years.  Aside from work and raising her 3 small daughters, she has always wanted to make a difference in the lives of others.

Shannon Routh

Teal Divas

Shannon Routh is a survivor of clear cell ovarian cancer; diagnosed at 32 years old. In 2010, while active in treatment, she created a nonprofit called Teal Diva.  The mission of Teal Diva is to celebrate life, honor memories, empower women, educate the community and fund diagnostic research specific to ovarian and other gynecologic cancers. Our purpose is to encourage women to celebrate life. We advocate for young women and focus on life after cancer for survivors of any age.  As unbelievable as it is, there is currently not an accurate screening test for ovarian cancer.  We are committed to making a difference. The initial goal of Teal Diva was for Shannon to meet one person who had a similar story as hers. Since its creation, she has had the opportunity to meet many young women affected by this disease.

Sara M Elrefai, MD FACMG

Clinical Geneticist

Sara M Elrefai, MD FACMG is a clinical geneticist currently working at Levine Cancer Institute as Medical Director of LCI genetics. She competed a combined Internal Medicine and Pediatrics residency program through Wright State University (Dayton, OH). She later worked as an Assistant Professor with that same program. Dr. Elrefai returned to training to complete a fellowship in clinical genetics at Henry Ford Health Systems (Detroit, MI). She worked at University of North Carolina, Chapel Hill in the department of pediatric genetics as Associate Professor prior to moving to Charlotte.

Lynn Erdman, MN, RN, FAAN

Carolinas Breast Friends

With over 25 years in the hospital setting and 14 years in the healthcare and nonprofit sectors, Erdman is a highly skilled national healthcare leader and nurse. Erdman held key senior national leadership positions with four global health organizations: the American Cancer Society, Susan G. Komen, the American College of Surgeons and the Association of Women’s Health, Obstetric and Neonatal Nurses where she served as CEO. Erdman has also served in top leadership positions with several hospitals and healthcare systems including Carolinas HealthCare System and Novant Health.  

Erdman has written numerous articles in nursing and medical journals.  She has also received numerous awards and honors including being named Distinguished Alumni for the University of North Carolina at Greensboro in 2017.  She is a Fellow in the prestigious American Academy of Nursing. Erdman currently serves on the Board of Advisors for the Duke University School of Nursing and she serves on the Board of Trustees for William Peace University.  

In 2018 Erdman returned to her native Charlotte, NC to lead Carolina Breast Friends, Inc., the “Pink House” providing support, education and resources for men and women living with breast cancer.  

Administrative Directors

Sarah Schaaf

Social Media Director

Sarah is a Christ-follower, wife, and mom of 2 girls. Sarah was first introduced to the cancer world when her mom was diagnosed with ovarian cancer in 2014. In watching her mother battle cancer with unwavering hope in Christ, Sarah has been inspired to help others walk through similar circumstances with hope. Sarah currently serves as Social Media Director where she enjoys sharing useful information and encouraging messages to help fulfill the mission of NothingPink.

Brandi Laughter

Prayer and Support Director

Brandi is a Mom to 3 active boys.  She and her husband have been married since 2002.  After moving from the South Asheville area to Fort Mill, SC in 2019 she discovered the Nothing Pink organization and immediately knew she wanted to get involved.  She had previously worked in oncology as a Certified Pharmacy Technician and had always had a passion for building relationships with patients and family members.  Little did she know in 2021 she would end up on the other side of oncology.  Right after turning 40 she was diagnosed with invasive lobular carcinoma after having a routine mammogram at a Nothing Pink mobile mammogram event.  She has gone through a bilateral mastectomy, ACT chemotherapy, radiation therapy as well as having a partial hysterectomy within a year.  Her faith in Christ has carried her and her family through and she enjoys sharing her story with others.  Her passion for supporting and encouraging others on their journey has increased tremendously and she is so honored to be able to do just that by being a part of Nothing Pink. How can she pray for you today?