What is NothingPink?

NothingPink is a 501(c)(3) non-profit organization founded in 2015 in the State of South Carolina. The organization was founded by President and Executive Director, Kelly Kashmer. After receiving a positive breast cancer diagnosis only two weeks after she received a BRCA2 positive result, Kelly underwent months of testing, chemotherapy and eleven surgeries. As a result of this incredible hardship, she formed the non-profit in order to make a difference in the lives of women in her community through awareness and support surrounding genetic testing and preventative options for breast and ovarian cancer.

Now in its fourth year of operation, NothingPink is governed by an active volunteer Board of Directors and is successfully partnered with major advocacy groups, healthcare providers and a team of genetic counselors to promote awareness and early intervention for individuals at high risk for breast and ovarian cancers to optimize their outcomes.

NothingPink is focused on providing support for women and men and their families in and around the Greater Charlotte, NC, and Fort Mill/ Rock Hill, SC areas. With the possibility of national impact, the scope for support that NothingPink provides remains localized to maintain an individualized service model for women at high risk of breast and ovarian cancer and those who are already on a cancer journey.

Our Mission


Our Team


Why the Name NothingPink?

To start, the name always catches people a little off guard. Point, achieved! The name “nothingpink” was taken from the phrase, “There’s nothing pink about breast cancer.” It’s the pink world no one wants to be part of. Think about the things you connect with in life that are pink.

Barbies, bubble gum, hearts, bows, cotton candy, and fun!

Now, let me ask you another question. Do you have cancer? Did you have cancer? Do you know someone in your family who battled cancer? Did you experience or feel anything “pink” about it?

While we support the awareness of the ribbon and the color pink, it’s incredibly difficult going through a cancer diagnosis, and we know that as well. Our goal as an organization is to get in ahead of the “pink” world. We want to educate women and men about the importance of genetic counseling and genetic testing. NothingPink wants to ensure everyone is given the opportunity to prevent the disease and make life-saving decisions for the future.